W.I.R.E.
CH1 · DOPAMINE
01Alcohol
0%

of Gen-Z binge drank in the past year

29%regularly down 6+ drinks in one sitting
02Other drugs
0%

had used cannabis by age 23

32%had tried cocaine, ketamine or ecstasy
+ the hitdepletion~90d recalibrate
01NICOTINE

What nicotine actually costs you.

Four numbers on nicotine. Every one is sourced, so you can check it yourself.

01Latency
~0s

to reach your brain

Inhaled nicotine reaches the brain in roughly ten seconds. That speed is a big reason it's so easy to get dependent on.

02Prevalence
0.0%

of US high schoolers vaped in 2024

That's down from more than five million teens in 2019, though vaping is still the tobacco product teens use most.

03Onset
1–2d

for some teens to lose control

Some of the most at-risk teens report losing control over their use within a day or two of first trying it.

04Cost / yr
$0

spent on vaping in a year

Roughly what a disposable every two days adds up to, at about ten dollars each.

EST · run your real numbers in the calculator